Build Wealth. Grow Strong. Live on Purpose. Field-tested frameworks for money, work, and a life you can be proud of.

“Success with money comes from breaking free of the rules that keep most people poor.” —Joseph C. Kunz, Jr.

Ever feel like the financial system is rigged? It is — against you. The rules you’ve been taught about money, success, and wealth are designed to keep you broke.

Here’s the good news: you don’t have to play by those rules.

In Money’s Dirty Little Secrets, you’ll discover the bold, no-nonsense strategies the wealthy use to get ahead—and that they’d rather you never learned. This book doesn’t just challenge the financial “rules” you’ve been taught. It hands you the tools to bend, twist, and break them to your advantage.

Inside you’ll discover:

• How to flip debt from a trap into a wealth-building weapon.
• The secret of passive income—and how to make money work for you.
• Why the wealthy love risk (and how you can make it pay off).
• The everyday money mistakes that keep people broke—and how to escape them.
• The mindset shift that transforms ordinary earners into wealth builders.

At its core, this book is about one truth: success with money only happens when you stop following the rules designed to keep you poor.

If Rich Dad, Poor Dad had more edge, it would be this book.

So stop following the rules that keep you broke.

Get your copy today and start breaking free.

“Building a business is really about building yourself—courage first, cash flow second.” —Joseph C. Kunz, Jr.

Starting a business doesn’t need to be complicated—but it does need to be done right. In Starting a Home-Based Business: From A to Z, Joseph C. Kunz, Jr. delivers a straightforward, no-fluff roadmap for beginners who want to turn an idea into a profitable reality.

Structured around 26 essential building blocks—from Advertising to Zeroing in on Growth—this book breaks down the fundamentals every aspiring entrepreneur needs to master. Each chapter gives you practical guidance, honest insights, and proven strategies drawn from Joseph’s four decades of building successful businesses with his wife Michele.

This isn’t theory. This is the real-world playbook for launching a business from your kitchen table, spare bedroom, or home office—without investors, hype, or unnecessary risk.

You’ll learn how to:

• Identify the right business for your skills and market
• Keep expenses lean while building systems that last
• Balance family life and business demands under one roof
• Market and sell with confidence, even if you’re starting small
• Build resilience and discipline to keep going when things get tough
   

If you’re ready to trade excuses for action, this book gives you the tools, mindset, and clarity to get started today—and keep building for years to come.

Simple. Practical. Real. This is the A-to-Z guide that makes entrepreneurship possible for anyone willing to do the work.

This is about more than starting a business. This is about building freedom.

Starting a Home-Based Business: From A to Z is launching soon—twenty-six building blocks for profit, purpose, and independence, designed to help you break free from limits and create a future on your terms.

Stay tuned.

“Grace isn’t weakness—it’s the quiet strength that changes everything. In a loud, divided world, choosing grace is the most radical, courageous thing you can do.” —Joseph C. Kunz, Jr.

In today’s world—where division, outrage, and self-interest dominate the conversation—grace often feels like a forgotten virtue. But what if grace is the missing ingredient to a more meaningful, fulfilling life? What if it’s the key to stronger relationships, better leadership, and lasting impact?

The Grace Effect is a practical and inspiring guide to living with kindness, courage, and respect—without sacrificing your values or strength. Drawing from timeless wisdom, personal experiences, and real-world applications, Joseph offers a roadmap to help you navigate life’s challenges with grace, whether at home, at work, or in your community.

This book will show you how to:

• Cultivate grace in your daily interactions without compromising your convictions.
• Handle conflict with strength and dignity.
• Lead with integrity in your career and personal life.
• Teach grace to the next generation and leave a lasting legacy.
• Embrace personal responsibility and faith as the foundation for grace-filled living.

With practical insights, reflection exercises, and actionable steps, The Grace Effect empowers you to rise above negativity, lead with confidence, and create a positive ripple effect in a world that needs it more than ever.

Whether you're a parent, a business leader, or simply someone striving to live with more purpose, this book provides the tools to help you live boldly—with kindness, strength, and unwavering faith.

The Grace Effect is almost here—your guide to living anchored, resilient, and free in a world built on noise.

“Mindfulness isn’t about escaping your work—it’s about embracing it with clarity, purpose, and strength. Master your mindset, and you’ll master your career.” —Joseph C. Kunz, Jr.

Mindfulness isn’t just for meditation—it’s a powerful professional skill. Co-authored with my wife and business partner, nurse educator Michele Kunz, this primer distills insights we've gathered from decades of teaching and training healthcare professionals. Together, we developed practical, actionable techniques to help nurses build resilience, clarity, emotional intelligence, and career excellence.

Whether you’re navigating professional stress or aiming for deeper fulfillment at work, the Primer offers proven principles to help you succeed—mindfully and meaningfully.

If you’re serious about excelling at your profession—mindfully and meaningfully—this book is a must-read. 

Get a copy for yourself—or for the nurse in your life who deserves clarity, resilience, and strength in their career.

“Do the small things so well that big things have no choice but to follow.” —Joseph C. Kunz, Jr.

Not a hype book. A handbook.
In short, punchy entries organized into 12 parts, you’ll get the core principles that actually move the needle—character, competence, and cash flow—explained in plain English and built to use the same day. One principle, one practice, one pitfall, one story. Read in any order. Apply immediately. Build something that lasts.

What you’ll learn:

• Earn trust on purpose: Integrity, standards, and follow-through that compound into opportunity.
• Turn effort into outcomes: Discipline, focused blocks, finishing, and time management that stick.
• Make money wisely: Compounding, multiple income streams, and margin of safety—without the fluff.
• Lead yourself first: Courage, resilience, boundaries, and calm action under pressure.
• Live on purpose: Faith, gratitude, stewardship, and legacy that anchor the wins.
   

Who it’s for:
Owners, professionals, and serious self-starters building a business, a career, and a family legacy—without the noise.

How to use it:
Pick one entry a day. Do the practice. Avoid the pitfall. Watch small wins stack into durable momentum.

This isn’t just about success.

It’s about building the kind of strength and wisdom that compound for a lifetime.

The Success Lexicon is coming soon. Stay tuned.

“A no-excuses, high-impact guide for building a life you’re proud to leave behind.” —Joseph C. Kunz, Jr.

What if success wasn’t about money, status, or titles—but about mastering the parts of life most people ignore?

In a culture obsessed with instant gratification and surface-level wins, The Legacy Code dares to ask a different question: What really matters—and are you winning at it?

This isn’t a self-help book filled with empty hype. It’s a battle-tested blueprint for men and women who are done chasing approval, done playing small, and ready to build a legacy that actually matters. One built on strength, honor, clarity, and conviction.

Inside these 12 unshakable rules, you’ll discover:

• How to live a focused life in a world full of distractions.
• Why self-respect matters more than likes, followers, or applause.
• The truth about discipline, sacrifice, and how to make them your superpowers.
• How to lead your family, business, and community with purpose and grit.
• Why character—not comfort—is the key to a life well lived.
   

Whether you're rebuilding after a setback or doubling down on what’s working, The Legacy Code is your manual for showing up strong, thinking clearly, and making each day count. These aren't just rules for success. They're principles for becoming the kind of person the world desperately needs—and the kind of person you’ll be proud to become.

This is about more than winning. This is about legacy.

The Legacy Code is approaching soon—twelve rules for wealth, strength, and meaning, forged to outlast you and guide those who follow.