About

I’ve spent my life proving to myself that faith, freedom, and financial clarity aren’t luxuries—they’re the dots on a roadmap. Grit connects them through hardship, faith shapes them into a path of purpose, and legacy turns them into a pattern meant to outlast me.

Who I Am

I’m a family man, businessman, investor, and author who has spent five decades building real-world wealth—not just measured in dollars, but in resilience, freedom, and legacy. Together with my wife, Michele, we built a business from nothing more than grit, faith, and a refusal to quit when life pushed back.

I grew up attending St. Ignatius of Loyola RC Church. Back then, it was just Mass and catechism, something I showed up for because that’s what you did. But looking back, I see how much that name—and his philosophy—shaped my path. St. Ignatius’s call to ‘find God in all things’ is not just a lofty phrase to me; it has become the compass I’ve carried through upheaval, risk, and reinvention. It’s the principle that has steadied me in uncertainty, pushed me to lead with conviction, and reminded me that the things we build with faith endure.

For me, wealth has never been only about money. It’s about freedom. It’s about creating opportunities where none exist, living with intention, and handing down more than an inheritance—handing down wisdom, clarity, and values that can’t be bought or stolen.

What I Believe

Faith. Freedom. Financial independence. Personal responsibility. These aren’t slogans. They’re non-negotiables.

Rooted in Christian values, conservative principles, and a fierce belief in free markets, I see wealth-building not as selfish gain, but as an act of stewardship—strengthening families, growing businesses, and helping people live on their own terms without waiting for permission or approval.

True wealth isn’t just financial. It’s the values, lessons, and opportunities we plant in the lives of our children and grandchildren. That’s the legacy I’m building—and helping others build, one deliberate choice at a time.

Why I Write

I write to pass on what works—not just what I’ve studied, but what I’ve lived. I don’t write theories. I write lived truths.

I’ve always believed in God and tried to live out my faith quietly—through family, work, and the way I show up in the world. What’s different now is that I feel called to put those principles into words. Writing about faith, family, work, and freedom isn’t a change in who I am—it’s simply connecting the dots between what I’ve lived, what I’ve learned, and what I believe matters most.

I want to leave behind more than stories of business success. I want to leave a record of the values that anchored me—my Christian faith and the American ideals that flow from it—so my children, grandchildren, and anyone else walking this road can see the map more clearly.

• In Money’s Dirty Little Secrets, I reveal what most won’t: how the system is tilted, and how to tilt it back in your favor.

• In The Grace Effect, I explore how integrity, faith, and purpose-driven choices lead to fulfillment—not just fortune.

• In The Legacy Code, I lay out 12 hard-earned rules for winning at what really matters—building a life of strength, character, and lasting impact.

• In The Success Lexicon, I distill decades of hard-earned lessons into clear, actionable principles that turn character, competence, and cash flow into lasting success.

• In Starting a Home-Based Business: From A to Z, I show everyday people how to build real income and independence from scratch—with strategy, simplicity, and grit.

• In The Art of Mindful Nursing Primer, created with my wife Michele, we show that grace, presence, and clarity aren’t just personal virtues—they’re professional virtues too.

Whether I’m writing about money, meaning, faith, or mindful living, my mission is the same: to equip my children, my grandchildren, and my readers with timeless, practical wisdom they can actually use. I’ve lived these lessons across decades, businesses, and generations—now I write them so you can put them to work in your own life.

And if I’m honest, part of this comes from urgency. I’ve worked too hard, fought through too much, and learned too many hard-won truths to keep them to myself. The older I get, the more I feel the need to pass them on—because none of us are promised tomorrow. 

"What I leave behind in words may be the clearest way I can keep showing up, even after I’m gone." —Joseph C. Kunz, Jr

From Nothing to Something

I didn’t inherit wealth, connections, or a safety net. What I had was grit, curiosity, and a hunger to learn.

I’ve failed, taken risks that nearly broke me, and carried scars that remind me what perseverance costs. But I’ve also discovered what freedom feels like when you make money serve you—instead of the other way around.

I won’t tell you success is easy. But I will tell you it’s possible—and worth every ounce of fight. That’s why I write: to show others that control of their financial and personal future is not a privilege for the few, but a choice for the bold.

A Lifelong Learner, Thinker, and Doer

I’ve always questioned the status quo. I don’t accept things at face value, and I never have. My perspective has been shaped not only by books but by mistakes, victories, and a circle of loyal people who’ve sharpened me through decades of shared life.

Through them—and through the hard knocks of reality—I’ve forged a no-nonsense approach to success. Not quick fixes. Not empty optimism. But clarity and conviction born from lived experience.

Looking back, I see the thread that runs through my life: connecting faith, family, work, and freedom into a philosophy of meaning. I didn’t set out to draw a roadmap. But when I began writing, the lines came together—and I realized this is what I’ve been building all along.

I don’t do fluff. I do what works.

Join Me on the Journey

Everything I write is grounded in one belief: faith, freedom, and personal responsibility are the real cornerstones of a meaningful life and lasting success.

I write for those who are tired of noise and distraction—who want to live with purpose, build real wealth, raise strong families, and leave behind a legacy that matters.

If that’s you, I invite you to explore my books and essays. Take what I’ve learned. Use what works. Build something that lasts.

This isn’t about chasing wealth or titles—it’s about living free, raising strong families, and building legacies that outlast us. That’s the journey I’m on. If it’s yours too, let’s walk it together. 

—JCK