Starting A Home-Based Business: From A to Z

“Freedom doesn’t come from dreaming—it comes from building.” —Joseph C. Kunz, Jr.

Starting a home-based business isn’t about hype, shortcuts, or “Instagram success stories.” It’s about creating something solid—something that supports your family, fits your life, and actually lasts.

That’s why I wrote Starting a Home-Based Business: From A to Z. Not to sell you a fantasy, but to hand you the straight truth—drawn from four decades of building businesses with my wife Michele. No investors. No gimmicks. Just grit, focus, and a willingness to do the work.

This book is the blueprint I wish I had when I started.

• How to choose a business that fits your skills, passions, and market.
   
• The essentials of advertising that actually work—on a tight budget.
   
• Why discipline beats dreams every single time.
   
• How to balance family life and business without burning out.
   
• Smart, no-sleaze ways to market and sell—even if you’re just starting small.
   
• How to build grit and resilience so setbacks don’t stop you.
   
• The mindset shift that turns “just an idea” into a business that lasts.

Each of the 26 chapters is a building block. Together, they form a clear, step-by-step roadmap to help you move from hesitation to action, from uncertainty to clarity.

Forget the hype you’ve seen online. This is the unvarnished truth: starting small isn’t weakness. It’s the smartest way to build a business that actually lasts.

Let’s be clear: this isn’t another book selling you the dream of effortless wealth. You’ve seen those empty promises—“work 10 hours a week and get rich online,” “just post on social media and the money will roll in.”

That’s not business. That’s smoke and mirrors.

I’ve spent more than forty years building businesses that lasted—through big wins, hard setbacks, and everything in between. And here’s what I’ve learned: starting a business from home isn’t about luck or gimmicks. It’s about discipline, focus, and doing the small things consistently.

That’s what this book will show you how to do.

This book is for you if:

• You’ve been sitting on a business idea and don’t know where to start.
   
• You want to keep startup costs lean but do things the right way.
   
• You’re ready to stop making excuses and finally take action.
   
• You want more than just a side hustle—you want something real.

This book isn’t about chasing trends. It’s about creating freedom. It’s about building a business on your terms, one that supports the life you want for yourself and the people you love.

Coming soon on Amazon.